About the course
Social media has become an important part of our lives. According to a report by ‘Hootsuite and We Are Social, 2022’, there are 4.74 billion people on social media networks that constitute more than half (59.3%) of the people on earth. Such a boom in social media offers an opportunity for individuals, businesses, governments, social organisations and communities to share, connect and communicate with the outer world without any geographical boundaries. In cyberspace, around 20 social media platforms are having more than 300 million active users including Facebook, YouTube, WhatsApp, Instagram, WeChat, Tiktok, Twitter etc. However, among all social media platforms, Facebook is the most popular social media platform having 2.93 billion monthly active users. Businesses whether large, medium, small or start-ups have already started leveraging the power of Facebook in their marketing plans depending upon their target audience. The Facebook family now known as ‘Meta’ has many apps and services such as Facebook, Instagram, Messenger, Audience Network, WhatsApp and others which help businesses to manage their social media presence across the channels. Facebook advertising is becoming the first choice of brands because of multiple benefits such as global reach, precise target audience, attractive ad formats, better return on investment, easy integrations etc. Therefore, businesses and organizations need to upgrade their skills in Facebook advertising to create more visibility, conversion and retention of their customers. This course has been designed to provide a full understanding on how to plan, manage and execute a successful Facebook marketing strategy using various tools and applications. Participants will gain fundamental knowledge of Facebook marketing as well as specific skill sets to create, manage, track and monitor Facebook marketing campaigns in a practical mode.
Course Highlights
- The practical approach to learn Facebook Marketing
- Live examples and case studies from real-life businesses
- Hands-on experience during every session
- Understanding fundamentals of Facebook Marketing with live examples.
- Short quizzes after every session for a better understanding
- Learning by doing activities (LBDs) to reinforce the active learning
Course takeaways
Learners will explore the use of Facebook for business marketing by:
- Identifying the strengths and features of Facebook that make it such a powerful platform;
- Taking a step-by-step approach to design a Facebook page for marketing; and
- Designing effective Facebook Campaigns using the Business Meta Suite/Facebook Business Manager
- Creating Custom Audiences for Facebook Campaigns
- Monitoring Facebook Campaigns using Ad Manager
- Learning audience trends using Facebook Insights
Course Director
Dr. Tejinderpal Singh is an Associate Professor at University Business School, Panjab University, Chandigarh. His teaching and research areas include digital marketing, data analytics, educational technology and qualitative research. He has an industry experience of more than 3 years. His online course on ‘Digital Marketing’ has been ranked among the top 15 online courses worldwide and amongst 5 in India. He also delivered a Massive Open Online Course (MOOC) on ‘Introduction to Social Media Marketing’ for the Commonwealth of Learning, Canada. He has been invited by many national and international universities to interact.
Checkout Learners’ Experience (What learners say about Dr. Singh’s previous Online Courses!!!) : CLICK HERE
Who can attend
- Students
- Startups
- Businesses
- Working professionals
- Anyone interested
Date of Commencement: Postponed until further notice Time: 6:00 PM to 7:15 PM (IST)
Frequency: Two classes (75 minutes each ) on Saturday and Sunday Duration of course: 8 weeks
Registration Link: https://forms.gle/n4Mf5HRdHWyGPi6Y7
Course Fee:
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Students Faculty/Working Professionals |
Students Faculty/Working Professionals |
Bank account details for making payment
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Name of the Account holder: Shastri Indo-Canadian Institute |
Beneficiary Name: Shastri Indo-Canadian Institute Beneficiary Address: 1418 Education Tower, 2500 University Dr. NW Calgary, AB T2N 1N4 Bank Name: Canadian Imperial Bank of Commerce (CIBC) Bank Address: CIBC Place - Bankers Hall - Box 2585, 309 - 8th Ave. S.W., Calgary, AB T2P 2P2 Institution No: 010 Account No.: 46-01416 Bank Transit: 00009 Swift Code: CIBCCATT |
Certificate
Those who successfully clear the course evaluation will be awarded a Certificate of Completion by the Shastri Indo-Canadian Institute
Cancellation Policy
The Shastri Indo-Canadian Institute reserves the right to cancel the course with prior notice, if the minimum number of registrants required is not met. In case of cancellation, a full refund of the fees will be paid to the registrant.
Contact details
Ms Reshma Rana Verma
Programme Officer
Email: reshma@sici.org.in
Ms. Meenakshi Malhotra
Assistant Programme Officer-Administration
Email: meenakshi@sici.org.in
Frequently asked questions(FAQs)
